Top 5 Virtual Fitness Programs on Android in Switzerland Q4 2023

In the fourth quarter of 2023, the top 5 virtual fitness programs on Android in Switzerland showcased diverse performance trends in downloads, revenue, and weekly active users. Data from Sensor Tower provides an insightful overview of these trends.

Strava: Run, Bike, Hike exhibited a downward trend in revenue, starting at around $8.2K in late September and dipping to approximately $4.1K by mid-December. However, there was a notable resurgence towards the end of the quarter, peaking at roughly $6.7K in the final week. Downloads for Strava fluctuated, with a low of around 300 in early December and a high of nearly 600 by the end of the quarter. Weekly active users saw a general decline from around 18K in early October to about 15K in early December, before rebounding to approximately 17.5K in the last week.

Fitbit experienced a significant increase in revenue towards the end of the quarter. Starting at about $5.3K in late September, it spiked to approximately $7.6K by the last week of December. Downloads followed a similar upward trend, especially notable in the final weeks where they surged from around 650 to over 1.5K. Weekly active users for Fitbit remained relatively stable, hovering around the 30K mark throughout the quarter, with a slight increase to approximately 32K in the last week.

Freeletics: Fitness Workouts saw a mixed performance. Revenue increased from about $3.1K in late September to a peak of roughly $5.3K in the last week of December. Downloads varied, with a notable spike to around 580 in mid-November, before settling at around 375 by the end of the quarter. Weekly active users showed a consistent rise, reaching a peak of approximately 4.9K in mid-November and stabilizing at around 4.2K by the end of December.

komoot - hike, bike & run experienced a decline in revenue throughout the quarter, starting at about $7.4K in late September and dropping to approximately $2K by the end of December. Downloads also saw a decrease, from around 2.1K in late September to about 900 in the final week. Despite these declines, weekly active users for komoot remained strong, increasing from around 25K in late September to approximately 25.7K by the end of December.

Geocaching® had a stable performance in terms of revenue, with a noticeable increase towards the end of the quarter, reaching approximately $2.2K in the last week of December. Downloads for Geocaching® were relatively low throughout the quarter but saw a significant increase to around 370 in the final week. Weekly active users experienced a slight fluctuation, starting at about 1.1K in late September and ending at approximately 1.2K by the end of December.

For more detailed insights and data, visit Sensor Tower.